Meesho
Location
Bengaluru
Category
Recruitment Website Design
Software
Figma, Adobe Graphics Suite, Blender
Industry
IT, Mobile Applications, Recruitment
Crafting a Gateway for
a Billion Dreams
In India's rapidly growing e-commerce landscape, Meesho aimed to support 100 million small businesses in succeeding online. To realize this vision, they needed a strong team of engineers and tech professionals. I was brought in to redesign their recruitment website, making it a dynamic and appealing platform to attract top talent.
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The Challenge: We had 3 months from planning to execution to finish the design. The aim was to have the site ready before the end of the year and ready for the recruitment campaigns starting the new year.
Meesho's Brand Language
The initial design of the Meesho recruitment website faced significant challenges. Meesho didn't have a detailed brand language. The initial inspiration for the design style was Indian retro style based on traditional Indian communities that Meesho was enabling in digital commerce.
I prepared initial illustrations and animation samples for this visual style.
Style changes and feedback
While the commercial design effectively targeted general audiences, the recruitment design language needed to appeal specifically to urban-educated tech professionals who might not connect with traditional and cultural design elements. I went back to the drawing board and conceptualised a more playfoul and abstract modern style.
The approved color palette and style were initially set, but some leaders wanted to explore the untapped potential of 3D design, which was rare among regional tech companies. With limited time, we pursued this direction, adding a designer to assist with 3D asset creation and using stock assets for additional needs. This unique approach resonated well with our target audience, as no other tech company in Bengaluru was using 3D design in their recruitment campaigns.
Since the initial design, the branding for Meesho has changed significantly. The original designs were subsequently modified by other designers to integrate the updated branding elements. The one page that retains the original concept well is embedded below.