Resumé
I design for transition and transformation—helping brands scale, reimagine, and create impact. From product packaging and nationwide marketing campaigns to employer brands that attract thousands, I blend visual strategy, narrative thinking, and design execution to turn complex ideas into compelling stories. With expertise spanning branding, employer marketing, event communications, and speculative design, I’ve worked with startups, scale-ups, and global brands to create experiences that resonate, engage, and drive action.
Experience
2019 - 2023
Gojek
Design Specialist
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Link: Designed and presented complex and impactful technical work as relatable and entertaining visual stories
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Link: Designed event branding for internal and external audiences.
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Scaled Gojek Tech’s social following from 5K to 20K in one year through compelling visual content and LifeatGojek to 100K for Instagram and 80K for Linkedin
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Created recruitment marketing campaigns that contributed to 500+ hires.
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Mentored junior designers, leading workshops and refining design processes.
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Link: Developed multi-platform content across social media, video, reports, websites, and recruitment marketing [password: shared on request]
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Tools & Skills Used: Google Slides, Figma, Adobe Suite, event branding, internal campaigns, employer branding, visual storytelling, and stakeholder engagement.
April '18 - Aug '19
Magikbox Media
Head of Design
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Supervised the 5 member design team, ensuring quality control, process efficiency, budget and timeline adherence and alignment with client objectives.
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Led branding for multiple clients, creating brand identities, event materials, and social media campaigns.
Dec '17 - March '18
Magikbox Media
Senior Graphic Designer
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Elevated client pitch strategies, securing high-value contracts through compelling visual narratives and strategic storytelling.
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Designed across diverse touchpoints, including social media, packaging, illustration, and marketing collateral spanning ATL and BTL formats.
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Championed design excellence, implementing process optimisations, quality control systems, and refined creative methodologies—leading to a promotion to Head of Design within three months
Previous Roles
July 2016 - Dec 2017
Self-Employed
Freelance Graphic Designer
Nov 2014 - June 2016
Prodigitas IT Services
Associate Graphic Designer
Oct 2013 - June 2014
Green Web Design
Web & Graphic Designer
Education
Sept 2023- Feb 2025
MA Design Management
Distinction
University of the Arts, London
2009-2013
Bachelors in Fashion Design
CGPA: 7.14
National Institute of Fashion Technology, New Delhi